Richard Liu Qiangdong: Improving and Innovating JD.com

Richard Liu Qiangdong was once a struggling businessman who has no idea how he could survive because of multiple failed attempts on establishing his own business. Initially opening a restaurant business while still studying in college, he had to close down his food business because of low sales and the high cost of maintenance. Upon graduating from college, he started to fix all of the mistakes that he conducted in the past and focused on new ideas that attract a huge number of customers in the Chinese market. Because of the gradual rise of the internet, Richard Liu Qiangdong decided to create an online computer parts retail business which ended up successfully. It had to open new branches because of their increasing number of customers and supplied the computer parts needed in some of the largest Chinese cities.

The computer parts business established by Richard Liu Qiangdong became a huge hit, but he never realized that another problem is looming on the horizon. It was 2003, and the SARS outbreak began spreading across East Asia. China is one of the worst hit, and the government required all businesses to close down to avoid the spread of the virus. He had to close his computer parts business, but he had an idea of how the products can still be sold without using a physical location. Knowing a lot about programming, he decided to create his website and transferred the information about products inside the website and shown it around the world. This became the JD.com’s prototype, and for months, Richard Liu Qiangdong will be experiencing huge changes in his life.

The success of his online store prototype resulted in a decision to open up JD.com in 2004, making it live to everyone around the world. The company grew into a multi-billion dollar business, and it made Richard Liu Qiangdong one of the richest persons in China. Today, JD.com is improving their logistics services, and they had to partner with their entire logistics network to ensure that products will be delivered to almost all places under the jurisdiction of China, benefiting almost the entire population of the country which is more than 1.4 billion people.

Richard Liu Qiangdong’s : Twitter

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