Luiz Carlos Trabuco Stepping Down As Bradesco President

While Luiz Carlos Trabuco remained the President of Bradesco until the general meeting happened on March 12, the new president has been announced as Octavio de Lazari Junior who is also the president of Bradesco Seguros.

Octavio starting working at Bradesco after working at another bank for 15 years. The previous bank was located on one of the most popular streets for shopping in Sao Paulo. Before working at the bank, he was playing football for Palmeiras but gave up that dream to get into the banking industry. He actually got the job because his father was a long time client and was able to get him the job by using his relationship with the manager.

Lazari Junior talked about how he was chosen for the job after taking a simple test and never though he would be president. He just saw an opportunity to improve his situation and took it. He also talked about how he had plenty of time working to get retirement but didn’t actually need it.

The entire process of choosing a new president for the bank started in October. This is when Lázaro de Mello Brandão stepped down from the bank’s Board of Directors. At this time, Luiz Carlos Trabuco moved up into the presidency. Lazari Junior talked about wanting to ensure that he continued doing the same good work that Lázaro de Mello Brandão and Luiz Carlos Trabuco did.

Read more: Próximo presidente do Bradesco sairá da diretoria do banco, diz Trabuco

Luiz Carlos Trabuco then talked about how they knew that the new president would be one of the 7 vice presidents, but they wanted to ensure that they picked the correct one. After looking at everything, Lazari Junior was the obvious correct choice.

When Lazari Junior first started at the bank, he was employed in the Credit sector. He quickly became the director for this sector and was in charge of the Corporate, Small and Large Businesses, and Retail areas. He was then promoted to the department director of the Department of Loans and Financing in 2010 according to oglobo.globo.com. In 2012, he moved up to the chief executive officer of the same sector. Finally, he became the executive director, vice president, and president of the Bradesco Seguros Group.

He has an Economics degree that he got from the Faculty of Economic and Administrative Sciences of Osasco. He also specializes in Financial Strategies and Marketing, which he got from the Fundação Instituto de Administração, Financial Management, which he got in Fundação Getulio Vargas, and Strategies in Finance, which he got from Fundação Dom Cabral.

Since Bradesco closed 2017 with a revenue of R $ 76.3 billion, they are very optimistic that they will do even better this year. With that being said, both Lazari Jr and Trabuco stress the importance of having pension reform. It’s the best possible thing for everyone involved. They need everything with the bank to increase without having to worry about the unemployment number increasing. They expect GDP to go up around 2%-3%, interest rates going lower, and inflation to remain the same. In short, they need to be sure that this year is one of the best they’ve ever had.

Luiz Carlos Trabuco started as clerk in Bradesco bank when he was 17. Due to his hardworking and dedication, he hold different executive positions within the bank. He has vast experience in banking industry.

Check more about Luiz Carlos Trabuco: http://www.meioemensagem.com.br/home/ultimas-noticias/2018/02/05/bradesco-anuncia-substituto-de-trabuco.html

Luiz Carlos Trabuco Prepares To Step Down From His Long Role As CEO Of Bradesco

For nearly 10 years, Luiz Carlos Trabuco has led the firm Bradesco, one of the largest banks in Brazil. He was able to rise through the ranks, from the absolute bottom of the corporate ladder, climbing all the way to the top. Now, Luiz Carlos Trabuco will take over as the chairman of the board of Bradesco, replacing long-time chairman Lazaro Brandao.

A long climb to the top

Luiz Carlos Trabuco first came to work at Bradesco at the age of just 18. In 1969, the high school graduate was looking for his first job. He had aspirations to attend college but did not have enough money to make it happen right away.

He was surprised when he was quickly hired after his first interview with Bradesco, which was then a small bank in the city of Marilia, Sao Paulo, with just a few branches. Over the next decade, Trabuco worked hard and proved himself to his superiors. He slowly rose through the ranks, first being promoted to shift manager, then branch manager and eventually reaching the position of regional manager.

Throughout the decade of the 70s, the hard-working young banker was able to put himself through college by attending night school, all while sometimes working as much as 60 hours per week with the bank. By the end of the 1970s, he had obtained a degree in business management as well as a master’s degree in social psychology. By 1984, he was the first in line for a number of executive vacancies that had opened up at the bank.

Impressed by Trabuco’s work ethic and ability as a manager, the CEO, Lazaro Brandao, appointed Trabuco to head up the bank’s marketing department. Throughout the 80s, he made great strides in the bank’s marketing strategy and its effectiveness. By the end of the decade, Trabuco had vastly improved the bank’s public image and had sent it on a modern and highly effective marketing campaign that was winning new customers over in rapid succession.

Then, in 1992, Trabuco was appointed to head up the bank’s struggling financial planning division. The nascent unit had been mostly unprofitable and was struggling under outmoded business models. Trabuco immediately began a long period of innovation and a rapid change to the fundamental business model. This would ultimately prove to have a profound effect not just on the financial planning division, but also on the bank as a whole.

Read more: Bradesco to Choose Board Member as New President, says Trabuco

Trabuco, having been steeped in modern financial theory and a close student of the large and successful North American banking industry, decided that the first thing he would implement was a tiered banking services product. Prior to Trabuco’s leadership, the bank had adopted a one-size-fits-all banking philosophy, where the least profitable customer of the bank was treated identically and provided the same level of services as a client with an eight-digit net worth.

Trabuco created a new banking system called Bradesco Prime. Geared towards the high-net-worth client market, the new banking model offered separate, luxury facilities for high-net-worth clients as well as personalized, 24/7 on-call banking services. He also began offering casino-style comps, such as airline tickets to exotic places and complimentary five-star hotel stays.

The plan proved to be an enormous success. Within just a few years, Bradesco had virtually cornered the market on high-net-worth clients, vastly increasing the banks total capital and setting the stage for the tremendous growth that would take place throughout the 90s and 2000s.

Today, Trabuco is widely regarded as one of the most influential figures in the history of the bank. As he transitions to the position of chairman, stakeholders can rest assured that the board is in good hands.

Find more at https://www.terra.com.br/economia/trabuco-assumira-presidencia-do-conselho-do-bradesco-banco-nomeara-novo-chefe-executivo-em-marco,9fb1d7fe927d7f26678a7543f82f02edw3u6oihm.html