Enhanced Athlete Doesn’t Back Down, and the Industry is Grateful

Towards the end of 2017, supplement company Enhanced Athlete faced a lawsuit from Nutrition Distribution. Nutrition Distribution’s case was built around the idea that Enhanced Athlete was falsely advertising their product, and that this false advertisement was hurting Nutrition Distribution’s sales. Enhanced Athlete was not the only company being sued by Nutrition Distribution, however. Around the same time as this lawsuit, Nutrition Distribution was in the process of 70 or so other lawsuits, all the while also sending many more cease-and-desist letters demanding settlement costs. In all of these cases, the argument is the same. Essentially, Nutrition Distribution argues that their competition’s allegedly false advertising impacts their sales.

 

But Enhanced Athlete didn’t back down. Instead, they fought back. Scott Cavell, who is the CEO of Enhanced Athlete, had this to say on the matter: “Enhanced Athlete is not going to be the next victim of Nutrition Distribution’s shakedown scheme.” And Enhanced Athlete wasn’t. They fought the case rather than settling, and the outcome was in their favor. After the course was considered by the United States District Court of the Eastern District of California, the judge decided against Nutrition Distribution’s case. The judge’s decision was based primarily on the lack of objective connection between Enhanced Athlete’s advertisement and the sales of Nutrition Distribution’s products. Basically, there was no provable relationship between the two factors, and Enhanced Athlete made it past the case, as strong as ever. Enhanced Athlete stood up for themselves, and the results were huge for the industry in general. Caveli discussed the importance of not bending to the will of companies like Nutrition Distribution, and that doing so only further encourages their behavior: “So long as supplement companies continue to pay these nuisance value settlements, Nutrition Distribution will continue with its business model of shakedown lawsuits.”

 

Enhanced Athlete, along with its two sister companies, Enhanced Gear and Enhanced Coaching, provide top-of-the-line assistance to those looking to get fit. Enhanced Athlete, the specific group that survived the legal attack from Nutrition Distribution, focuses on supplements, offering a variety that help users build muscle, burn fat, and increase performance. On the other hand, Enhanced Gear hosts a great, varied inventory of workout attire for all styles and shapes. Finally, Enhanced Coaching gives participants the aid and counsel of an experienced and trained fitness guru, who gives help with constructing meal plans and tailoring specific workouts. When combined, these services offer a fitness experience rivaled by no other.

Jeunesse Global Anti-Aging Starter Pack

Jeunesse Global is a new kind of healthcare firm that manufactures youth enhancement products. The company distributes these products through direct selling and features some of the most rewarding compensation plans to its agents.

Jeunesse Global‘s line of products is commonly known as the Youth Enhancement System (Y.E.S). According to the firm’s management, the Y.E.S products keep you looking young in nine ways.

The Luminesce line of anti-aging products rejuvenates your skin by maintaining its youthfulness. Also, the products minimize the occurrence of facial lines and wrinkles. Instantly Ageless helps in reducing under-eye bags, pores, facial lines, and wrinkles.

Finiti is one of Jeunesse’s most advanced food supplement composed of a mixture of fruit and vegetable extracts that work to restore your damaged skin. Reserve is a dietary supplement containing a combination of fruit blends and works to defend your skin against damage. Both products include no additives, colors or artificial preservatives.

M1ND is another food supplement, contains two scientifically-sound proteins extracted from silkworms. The two proteins are composed of I-theanine and CERA-Q compounds that improve your focus, memory, and concentration.

AM and PM Essentials are dietary supplements containing vitamins and minerals that enhance essential body functioning. Both work to slow premature aging, boost energy creation, and improve mood by preparing your body for a peaceful night sleep.

Zen Bodi products improve body balance by targeting the three critical aspects required for a person to stay fit. The three include controlling appetite and other cravings, burning body fat, and developing muscles.

Nevo comes in four refreshing varieties that contain fruit juice extracts needed to energize your body. Each array offers up to 50 calories which is the ideal amount of energy required by the body every day. Nevo contains natural fruit extracts and includes no flavors, food colors or synthetic sweeteners.

NV products are composed of an exclusive youth enhancer caller APT-200 that was created by Jeunesse researchers. NV consists of a skin-nourishing foundation, bronzer, and primer meant to transform your appearance into a professional airbrush finish.

About Jeunesse Global

Randy Ray and Wendy Lewis established Jeunesse Global on September 09, 2009 at 9:00 p.m. The number nine represented the couple’s desire to survive and thrive after retirement. Today, their youth enhancement products can be accessed globally through direct sellers.