Laura Rea Dickey’s Commitment To Evolution Helped Dickey’s Barbecue Restaurants Expand Rapidly
Laura Rea Dickey, the CEO of her family’s company Dickey’s Barbecue Restaurants has used technological innovations and innovative marketing strategies to help her company expand rapidly and succeed despite the setbacks caused by the Covid-19 pandemic. She developed a unique proprietary system for the company called “Smoke Stack” to stay updated about every aspect and activity of the company easily.
Dickey’s Barbecue Restaurants was established by Laura’s husband’s grandfather Travis Dickey in 1941. Travis and his wife Ollie ran a single smoker restaurant known for its high-quality fare. Their sons expanded the business and established restaurants across Texas and Denver, Colorado. Laura’s husband took over as CEO of the company and planned to expand Dickey’s Barbecue Restaurants across the US.
His wife Laura was hired to develop innovative marketing strategies for the company but her business expertise and commitment to innovation helped her become the CEO of the company. Her husband founded Dickey’s Capital Group and serves as its CEO. Laura guided the company to become one of the largest barbecue restaurant chains in the US with 550 restaurants in 44 states.
Laura Rea Dickey is a well-known entrepreneur and technical expert who is recognized for her innovative approach to helping her company, Dickey’s Barbecue restaurants grow. She graduated from the Texas Christian University in Fort Worth.
Laura Rea Dickey Net Worth later worked in many major advertisement companies and was part of projects of well-known brands including W Hotels, Blue Mesa and, the American Heart Association. Her work in the nationwide expansion of Dickey’s Barbecue Restaurants has earned her awards from Business organizations, the technological industry and, the hospitality industry.
Laura Rea Dickey has shown that a dynamic approach to business expansion using innovative marketing and customer service methods with the help of cutting-edge technology has helped Dickey’s Barbecue Restaurants expand rapidly across the US. Refer to this page for additional information.
In an article entitled “Dickey’s Barbecue Pit CEO Reacts to Repeal of COVID-19 Restrictions”, Laura Rea Dickey says safety protocols will still be in place at many eateries while businesses find a balance for customer comfort levels.
Follow her Twitter page on https://twitter.com/laurareadickey?lang=en