Ross Levinsohn Is Helping Print Media Remain Relevant
If you have read Sports Illustrated over the past 18 months, you have read a publication managed by Ross Levinsohn. During his tenure with the magazine, he has taken a number of steps to help it regain market share that has been lost since late in the 20th century. Prior to serving as the publication’s CEO, he spent time with Yahoo, Tribune Media and Guggenheim Digital Media.
Levinsohn Got His Big Break With Fox Interactive Media
In 2000, Ross Levinsohn was hired by Fox Interactive Media with a mandate to help it obtain tangible market share in the United States. In his six years with the firm, he exceeded expectations by helping the company grow into one of the largest content providers in the world. Today, the firm is known as Fox Sports One, and it is the television home to many of the largest sporting events in the world.
Ross Levinsohn Has Helped Other Small Companies Scale Their Operations
In 2014, Levinsohn founded a venture capital firm called Whisper Advisers. During his three years there, he provided working capital, expertise and other resources to startup companies in the tech and media industries. It’s believed that he still retains an ownership stake in roughly 30 of the companies that he discovered while working as a venture capitalist.
How Has Levinsohn Changed Sports Illustrated?
Sports Illustrated now offers both digital and print copies of each issue that it creates. Levinsohn has said that print media can continue to thrive if a publisher is willing to offer quality content to its readers. To ensure that readers get the quality that they pay for, Levinsohn created a new editorial team comprised of former Sports Illustrated writers. He has also hired journalists who have a track record for telling compelling stories on topics that people want to learn more about.
Levinsohn Joins Maven After Its Founder Resigned
In August 2020, Ross Levinsohn was hired by Maven, which serves as Sports Illustrated’s publishing platform. The CEO position became vacant after the company’s founder left suddenly because of a dispute with other leaders within the organization.